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Calligraphy Instructor Academy
Introduction and Welcome
Welcome to the Calligraphy Instructor Academy (0:46)
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Module 1: Getting Into the Right Mindset
1.1 The Importance of Mindset When Building a Business (5:56)
1.2 Let’s Kick Imposter Syndrome Out (3:21)
1.3 Am I Actually Good Enough to Teach? (6:50)
Module 2: How to Host Your First (Beta) Workshop and Plan Future Workshops
2.1 What Is a Beta Workshop and Why Do One? (2:54)
2.2 How to Host a Beta Workshop? (3:53)
2.3 Suggested Timeline for Hosting Your First Real Workshop (1:26)
2.4 Career Trajectory for a Workshop Instructor (6:12)
2.5 DOWNLOAD: Dina’s 3-Page Worksheets for Your Beta Workshop
Module 3: How to Make Worksheets
3.1 Best Structure for Worksheets (7:11)
3.2 How Are Pointed Pen Worksheets Different Than Brush Pen? What to Include in a Pointed Pen Cheatsheet? (4:56)
3.3 How to Make Worksheets Method 1: Do by Hand Then Photocopy (6:21)
3.4 How to Make Worksheets Method 2: Do by Hand Then Digitize (12:40)
3.5 BONUS: How to Hire a Graphic Designer on Fiverr to Digitize Your Worksheets (Method 2 continued) (7:11)
3.6 How to Make Worksheets Method 3: Do on iPad/Tablet Digitally (Featuring Candace @fromyourstrulystudio) (11:36)
3.7 Printing Worksheets: What Paper to Use? Should You Print At Home or At Shop? Do You Need to Bind It? (12:07)
3.8 DOWNLOAD: Word, Illustrator and PNG Files - Lines for Making Worksheets
Module 4: Supplies Packing Lists and How to Buy in Bulk
4.1 Supplies Overview and Packing List for a BRUSH LETTERING Workshop (10:32)
4.2 Supplies Overview and Packing List for a POINTED PEN Workshop (10:56)
4.3 How to Email a Manufacturer for Wholesale Prices and to Buy in Bulk (8:05)
Module 5: How to Set Up an In-Person Workshop
5.1 Timeline and Checklist for Hosting an In-Person Workshop (3:03)
5.2 How Long Should an In-Person Workshop Be? (2:27)
5.3 Finding a Location for Your Workshop: 3 Types of Locations (Debrief) (26:46)
5.4 How to Find a Suitable Cafe? How to Email/Call a Cafe to Ask? (Tutorial and Scripts) (33:16)
5.5 In-Person Pre-Workshop and Post-Workshop Communications with Attendees (Templates) (4:28)
5.6 Tips for In-Person Workshops (7:34)
5.7 Solving Common In-Person Workshop Hiccups (9:24)
5.8 BONUS: How to Contact a Sponsor to Provide Free Food/Drink at Your Workshop (If You Rent a Location) (10:22)
5.9 DOWNLOAD: In-Person Workshop Master Guide
Module 6: How to Set Up a Virtual Workshop
6.1 Timeline and Checklist for Hosting a Virtual Workshop (3:39)
6.2 How Long Should a Virtual Workshop Be? (2:02)
6.3 Logistics and Equipment: How to Set Up the Virtual Workshop (14:47)
6.4 Mailing Out Supplies: Which Kind of Mail to Use, How to Pack Supplies (10:23)
6.5 Virtual Pre-Workshop and Post-Workshop Communications with Attendees (5:27)
6.6 Tips for Virtual Workshops (7:06)
6.7 Solving Common Virtual Workshop Hiccups (9:38)
6.8 How to Use Zoom to Teach Your Virtual Workshop (18:34)
6.9 DOWNLOAD: Virtual Workshop Master Guide
Module 7: Pricing and Selling Tickets for Your Workshop
7.1 Should I Sell Tickets on my Website? And/or on Event Ticketing Platforms like Eventbrite? (9:40)
7.2 How to Find Popular Event Sites in My Location/Country? (Other Than Eventbrite) (13:34)
7.3 How to Set Up an Event Using Eventbrite (and Important Settings) (21:24)
7.4 Writing Your Event Description and Making the Cover Photo (12:16)
7.5 Pricing Your Workshop (Excel + Research Demo) (33:19)
7.6 Calculating Profit from Your Workshops (Excel Demo) (10:24)
7.7 Best Strategies for Selling Out Your Workshop (18:29)
7.8 Last Minutes Strategies When You Are Low on Ticket Sales (5:58)
Module 8: How to Actually Teach the Workshop - Structure and Best Tips for Brush Lettering and Pointed Pen
8.1 BRUSH LETTERING: How to Structure Your Workshop (6:49)
8.2 BRUSH LETTERING: Best Tips for Teaching and Solving Problems (5:08)
8.3 POINTED PEN: How to Structure Your Workshop (7:28)
8.4 POINTED PEN: Best Tips for Teaching and Solving Problems (6:07)
8.5 BONUS: How to Use Your Calligraphy Workshops to NETWORK (3:53)
8.6 DOWNLOAD: Structure for Calligraphy Workshops + Best Tips
Module 9: Watch Dina Teach a Real 2-Hour Workshop on Zoom
9.1 Zoom Recording WITH COMMENTARY (I Recommend You Watch This One) (144:48)
9.2 Zoom Recording (No Commentary) (127:43)
BONUS Module 10: Hosting Corporate Workshops
10.1 How to Make an Info Pack for Hosting Corporate Workshops (10:38)
10.2 How to Price Your Corporate Workshop (16:26)
10.3 Basic Strategies for Selling Corporate Workshops (8:52)
10.4 FAQs About Hosting Corporate Workshops (18:48)
2.5 DOWNLOAD: Dina’s 3-Page Worksheets for Your Beta Workshop
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